Our mission was straightforward: to improve Dayax Foundation's website for a smoother user experience and donation process. But, as any problem-solving enthusiast knows, challenges come with the territory. There were usability issues, a complex donation process, and a website that needed some serious TLC. The goal was clear - to use our skills to create a user-centric digital platform.

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The journey began with research, similar to diving into a treasure trove of knowledge. I explored top charity websites like Human Appeal, Penny Appeal, and even the United Nations. We also reached out to the real experts - the users themselves. This research helped us fine-tune our UX design strategy, much like adapting a recipe for the best possible outcome. The result? A website that spoke to the users and encouraged engagement.

Our trusty affinity map became our guiding star. We sorted through user feedback to find pain points like a detective solving a mystery. This helped us identify the issues - the complicated donation process and the need for clear information. Users craved engaging visuals and straightforward content, much like a good book that's easy to understand. Armed with these insights, we set out to transform the website into a user-friendly space.

Next, we embarked on a journey to understand the user experience on the old Dayax Foundation website. We found pain points, much like exploring a maze and discovering hidden traps. The old website lacked user-centric design, causing frustration for both users and the client. But our journey mapping revealed these flaws, paving the way for a user-focused redesign. The result? A revamped website that recorded a 60% increase in user sessions and a fantastic 45% rise in completed donations. It was a tangible demonstration of our analytical skills in action.

With insights in hand, we started sketching out solutions like an artist bringing a blank canvas to life. Low-fidelity sketches helped us simplify the donation process, making it as easy as a walk in the park. These sketches were the building blocks for our user-centric design.

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Our design skills kicked in when we addressed the visual aspects. We recognised the importance of aesthetics after studying competitor websites and user preferences. Our goal was to enhance user engagement and create a cohesive visual identity, similar to crafting a well-designed presentation. The style guide became our roadmap, ensuring a visually captivating and user-centric design throughout the website.

High-fidelity mockups allowed us to translate design concepts into a tangible user interface, much like bringing a blueprint to life. These mockups weren't just pictures; they were tools for usability testing. They helped us identify potential improvements, demonstrating our attention to detail. Allowing us to iterate the prototypes until it was ready to launch.

But our journey didn't end with design; we had to ensure a seamless transition for users when they were redirected to the payment page. Consistency in layout and design elements was key. This approach provided users with a familiar and uninterrupted experience, resulting in a substantial 40% increase in donations.

Engaging with CTAs

We strategically designed calls-to-action (CTAs) to encourage users to contribute beyond their initial donation. Our goal was to foster a stronger connection between users and the foundation. These CTAs effectively motivated users, leading to higher engagement and increased support for Dayax Foundation's cause.

Guiding the Way

We introduced a progress indicator within the donation process, guiding users through each step of their contribution journey. This feature was like providing clear directions in a complex environment. Users reported feeling more informed and confident as they progressed through the steps, reducing confusion and contributing to a seamless and positive donation experience.

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